Insights on growth marketing
Practical, no-fluff thinking on acquisition, conversion, retention and building growth systems that compound.
WhatsApp Starts Charging You on 1 October. The ₹0.11 Fee Is Not the Part That Costs Money.
Meta starts charging for WhatsApp service messages on 1 October 2026 — ₹0.1150 each in India, with the first 1,000 free. The Meta Business Agent bill runs 33–42× higher, and accounts without a payment method by 30 September stop delivering replies.
Read article → September 13, 2026Google Moved Your Search Campaigns to AI Max This Month. It Did Not Email You.
Through September 2026 Google is auto-migrating broad match campaigns to AI Max, with no opt-out. Google claims 14% more conversions; 250+ campaigns show a 16% higher CPA. What to check in your account this week.
Read article → September 6, 2026ChatGPT Ads Opened in India. Almost No Small Business Should Buy Them Yet.
ChatGPT Ads opened to Indian advertisers on 31 August 2026 at a ₹725 per day floor — but AI referrals are still 0.2% of all web visits, and finance, health and legal are locked out. Who should test it, and who should wait.
Read article → August 30, 2026AI Search Stopped Sending Traffic to Your Blog. It's Sending It to Your Homepage.
On 7 May 2026 ChatGPT began linking brand homepages inside its answers. Homepage referrals went from ~4% to ~31% of its traffic — and blog sessions fell 28%. What the data says, and what to fix first.
Read article → August 23, 2026Where Growth Leaks: The 8 Places Small Business Marketing Budgets Quietly Disappear
Most marketing doesn't fail outright — it leaks through eight small, unglamorous gaps. Here's how to find each one in your own funnel.
Read article →